New Blog

Short and sweet and to the point…check out my brand new blog on marketinglife101.wordpress.com

Thank you for reading and I hope you will join me on my new journey!

Merry Christmas and Happy New Year!

I wanted to take this opportunity to wish you all a Merry Christmas and a Happy New Year.  You might see a post from me before the end of 2015, but just in case you do not I wanted to thank you all for checking out my blog this year and here is to some great success in 2016!

P.S. Although you may not see another post until the new year, you’ll definitely see some tweets so be sure to follow me on Twitter at Linder83.

Happy Thanksgiving

Have a happy, healthy, and thankful Thanksgiving everyone!

Spiced Amaretto Apple Cider Kiss Cocktails are a seasonal treat you must try at your get-togethers this fall! Your guests will love this drink, infused with just the right amount of autumn spices!:

Not Planning Ahead – Some Personal Thoughts

What do you do when you’re a planner & strategizer, at some level, and are told that upper management isn’t really “into” the 2 and 3 year plans like you might be.  They are only concerned about the now.  You think all the things you might want to think in your head, it’s probably best to not say them out loud, and continue planning without making it very public.  Because on some fundamental level those same people will probably expect you to also tell them what you’re thinking of doing for the next project or campaign, and as the planner that you are you should be ready to answer them.

Where am I getting at with this?  I’m getting at the point that sometimes not everyone sees eye to eye, and that’s ok.  Of course you need to be ready to be flexible at a moments notice, because that’s just the way of the world, but having no plan at all is a plan to fail.  Wouldn’t you agree?

So here are some ways to always be planning and be prepared:

  • Always be up on your metrics & goals
  • Always think about what can be done better & test the water with those new ways if possible
  • Think at a high level
  • Think at a task level
  • Essentially – always be thinking and always be prepared

Back to the Future II Predictions – October 21st 2015

There have been many that have been waiting for this day. I decided to see what predictions were made in the movie that have come true.  So here goes! This is directly from Wikipedia.

“According to Zemeckis, the 2015 depicted in the film was not meant to be an accurate depiction of the future. “For me, filming the future scenes of the movie were the least enjoyable of making the whole trilogy, because I don’t really like films that try and predict the future. The only one I’ve actually enjoyed were the ones done by Stanley Kubrick, and not even he predicted the PC when he made A Clockwork Orange. So, rather than trying to make a scientifically sound prediction that we were probably going to get wrong anyway, we figured, let’s just make it funny.” Despite this, the filmmakers did do some research into what scientists thought may occur in the year 2015.[15] Bob Gale said, “We knew we weren’t going to have flying cars by the year 2015, but God we had to have those in our movie.”[16]

However, the film did correctly predict a number of technological and sociological changes including:

Other aspects of the depiction of the future had not come to pass by 2015, but efforts were made to replicate the technology advances.

  • The film shows Marty putting on Nike tennis shoes with automatic shoelaces. Nike released a version of their Hyperdunk Supreme shoes, which appear similar to Marty’s, in July 2008. Fans dubbed them the Air McFly.[20] In April 2009, they filed the patent for self-lacing shoes, and their design bears a resemblance to those worn by Marty in the film.[21] In 2010, a fan named Blake Bevin created shoes that tie themselves.[22] In September 2011, Nike revealed that their MAG line of shoes would not feature the self-lacing feature shown in it.[23][24] Tinker Hatfield, one of the shoe’s designers, indicated in 2014 that they would introduce shoes with power-lacing technology the following year, 2015.[25]
  • The concept of the hoverboard—a skateboard that can float off the ground—has been explored by various groups since the release of the film. Attempts similar to hoverboats, which blast air at the ground, have been demonstrated,[26] with a 2015 record distance of 275 meters.[27] A different type is the MagBoard, developed by researchers at the Paris Diderot University. It uses a large superconductor plate on the bottom cooled with liquid nitrogen as to achieve the Meissner effect and allow it to float over a special track; it was shown capable of carrying the weight of a human in its practical demonstration. However, the requirement to run the superconductor at higher, more ambient temperatures prevents this from becoming practical.[28][29] In March 2014, a company named HUVr Tech purportedly demonstrated a working hoverboard along with several celebrities including Lloyd, though this shortly was revealed as a hoax created by the website Funny or Die.[30]

In the 2015 scene, the film imagines the Chicago Cubs winning the 2015 World Series against the Miami-based Gators, referencing the Cubs’ longstanding failure to win a championship; when the film was made Florida had yet to have a Major League Baseball team.[31] The state of Florida has since gained two franchises: the Florida Marlins (now the Miami Marlins) in 1993 and the Tampa Bay Devil Rays (now the Tampa Bay Rays) in 1998. (The Marlins, like the Cubs, are a member franchise of the National League (NL), making it an impossibility that the two franchises would play each other in the World Series.) In the actual 2015 season, neither Florida-based team qualified for the postseason, but the Cubs clinched a berth in the NL Wild Card Game, marking their first postseason appearance since 2008.[32] The Cubs won 4-0 at Pittsburgh to advance to the 2015 National League Division Series against their chief rival and Central Division champions, the St. Louis Cardinals, which they won, three games to one.[33]

Affiliate Marketing

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Affiliate marketing, vas ist das? Esentially it is marketing through affiliates or clients. Think wayfair or zulily and all the products they sell for other brands. Those are all affilate marketing collaborations.

“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.”

Not having been involved in this previously I will pull a lot from what I found in my searches in terms of the kinds of marketing tactics that work. I have also come across an affiliate marketing agency, Acceleration Partners, that prides itself on having helped online retailers such as zulily.

So here we go. What are some of the key things to consider when it comes to effective affiliate marketing?

  1. Choose your affiliates wisely
  2. Make sure everyone is on the same page with messaging and branding, even your affiliates
  3. Always be tracking

Here are some additional resources to consider:

Affiliate Marketing Guides from Sugarrae

4 Myths About Affiliate Marketing You Need to Know

2016 Marketing Plan

I know it seems early but I hope you’ve already started to have talks about what you’ll be doing in 2016 in regards to marketing.  There are certain aspects that I’m sure are already underway, such as prep for tradeshows that are early in the year, Q1 initiatives, advertising, etc.  But make sure to begin to get into big picture mode.

There are unfortunately many people who don’t believe in a marketing plan but as this article, Elements of a Marketing Plan, wonderfully states – “Whether you’re marketing for a huge corporation or a local coffee shop, if you do not have a marketing plan in place, make it your first priority.” THANK YOU Hannah Watkins!  I hope everyone reads your article because I couldn’t have said it better myself.  Hannah goes through a great step by step process of writing a marketing plan.  Here are the highlights, but I HIGHLY suggest you read, and share, the article!

The Initial Phase/Pre-Plan:

  1. Assess your current financial situation
  2. Assess your staff
  3. Understand your marketplace and target audience
  4. Identify your focus products and services
  5. CREATE BRAND GUIDELINES (Boy do I wish I could share this wonderful step with a few people who didn’t think that brand guidelines played any role at all in marketing, or their business in general)

The Core of the Marketing Plan:

  1. Executive Summary
  2. Business Goals
  3. Target Audience Groups
  4. Online Marketing – Current Standings
    1. Basic Google Analytics
    2. Competitive Analysis
  5. Online Marketing Objectives
  6. Tactics
    1. On-site changes/Multi-variant testing
    2. Content Marketing
    3. SEO/SEM
    4. Social Media
    5. Link Building & Cross Promotion
    6. Email Marketing
    7. Online Paid Advertising
  7. Execute & Adjust As Needed

Good luck!

Nobody Cares if You are Busy

I took that line from an interviewer, and agree with it to a point.  Yes, busy to one person is not busy to another.  But unfortunately, with how “connected” and “on” we always are, we’re always busy because everyone can get a hold of you in a million different ways.  I suppose one would say that the way you separate yourself from the rest is to tune out the noise, which means you should probably become a master delegator of tasks in order to surpass all those do-ers and instead lead the pack.  I suppose also, that you should be good at prioritizing what is noise and what is a priority…but that can be very subjective.

As someone who I worked for once said, “I notice that you’re always planning and strategizing. It seems like a waste of time.” It would be one thing if all of it was useless planning and no good was coming out of it.  But when the opposite was true, I couldn’t not take offense to the statement.  Planning, meetings, thinking, all take time.  But apparently that’s not time that is viewed as useful, no matter how effective.

What are your thoughts on this?

Labor Day

Have a wonderful and safe labor day weekend!

15 Labor Day Worthy Dogs - Looking for a way to dress up juicy hot dogs beyond the basics for a Labor Day BBQ? Click to check out the tasty combos we came up with!: 15 Labor Day Worthy Dogs - Looking for a way to dress up juicy hot dogs beyond the basics for a Labor Day BBQ? Click to check out the tasty combos we came up with!

An Organized Office Space

As I day dream about getting back in to the working world I am day dreaming about wearing business casual wear and organizing my desk, so here are some things I’m dreaming about.  Use these in your “at the office” office, or “at home” office!

Organization tips for your office.: Organization tips for your office.   Top 10 DIY Office Organization Tutorials - dry erase board and desktop tray: Top 10 DIY Office Organization Tutorials - dry erase board and desktop tray      I like this homemade desk idea - can be custom made to fit any space: I like this homemade desk idea - can be custom made to fit any spaceHome office organisation •about all I need',B.A• Keep a Tidy work envo' finish-BackUp save,save save ;): Home office organisation •about all I need',B.A• Keep a Tidy work envo' finish-BackUp save,save save ;)   Easy Ways to Decorate Your Office Space | The Legal Career Girl: Easy Ways to Decorate Your Office Space | The Legal Career Girl   3 Ways to Style and Use Ikea's Kallax (Expedit) Shelf | The Everygirl: 3 Ways to Style and Use Ikea's Kallax (Expedit) Shelf | The Everygirl