Affiliate marketing, vas ist das? Esentially it is marketing through affiliates or clients. Think wayfair or zulily and all the products they sell for other brands. Those are all affilate marketing collaborations.
“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.”
Not having been involved in this previously I will pull a lot from what I found in my searches in terms of the kinds of marketing tactics that work. I have also come across an affiliate marketing agency, Acceleration Partners, that prides itself on having helped online retailers such as zulily.
So here we go. What are some of the key things to consider when it comes to effective affiliate marketing?
- Choose your affiliates wisely
- Make sure everyone is on the same page with messaging and branding, even your affiliates
- Always be tracking
Here are some additional resources to consider:
4 Myths About Affiliate Marketing You Need to Know