2016 Marketing Plan

I know it seems early but I hope you’ve already started to have talks about what you’ll be doing in 2016 in regards to marketing.  There are certain aspects that I’m sure are already underway, such as prep for tradeshows that are early in the year, Q1 initiatives, advertising, etc.  But make sure to begin to get into big picture mode.

There are unfortunately many people who don’t believe in a marketing plan but as this article, Elements of a Marketing Plan, wonderfully states – “Whether you’re marketing for a huge corporation or a local coffee shop, if you do not have a marketing plan in place, make it your first priority.” THANK YOU Hannah Watkins!  I hope everyone reads your article because I couldn’t have said it better myself.  Hannah goes through a great step by step process of writing a marketing plan.  Here are the highlights, but I HIGHLY suggest you read, and share, the article!

The Initial Phase/Pre-Plan:

  1. Assess your current financial situation
  2. Assess your staff
  3. Understand your marketplace and target audience
  4. Identify your focus products and services
  5. CREATE BRAND GUIDELINES (Boy do I wish I could share this wonderful step with a few people who didn’t think that brand guidelines played any role at all in marketing, or their business in general)

The Core of the Marketing Plan:

  1. Executive Summary
  2. Business Goals
  3. Target Audience Groups
  4. Online Marketing – Current Standings
    1. Basic Google Analytics
    2. Competitive Analysis
  5. Online Marketing Objectives
  6. Tactics
    1. On-site changes/Multi-variant testing
    2. Content Marketing
    3. SEO/SEM
    4. Social Media
    5. Link Building & Cross Promotion
    6. Email Marketing
    7. Online Paid Advertising
  7. Execute & Adjust As Needed

Good luck!

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