We can’t deny that a lot of business gets done and many relationships are cemented on the golf course. But as someone who doesn’t golf what can I do to achieve the same success’? And more importantly, what is the appeal of conducting business on the golf course?
Let’s go backwards and do some research.
What is the appeal of conducting business on the golf course?
- Time. You have a heck of a lot of time to get to know one another during a round of golf & work on building a relationship.
From everything I’ve thought and read, that is the key to the appeal. It’s not so much about being sleazy and closing a deal, or going into the game with that being the goal, but rather about building a relationship that will lead to a closed deal
What can I do to achieve the same success’ as those that golf?
- Make time. Conversations and relationships can be built through honest conversations and making time for your key customers or accounts. Dinner, ball game, or a walking meeting if they’re in the fitness business.
Do you agree with the above? How important do you think golf is to business?
As a total aside:
I wish this was an actual website and not just a dummy site…golfandbusiness.com
Washington University is actually offering a course on golf and business!