Lead Scoring

My first experience with lead scoring came when we implemented Pardot.  The new platform allowed for improved nurturing of our leads and a better way to understand where in the buying funnel each lead was at any given time. However, the one issue we ran into was that sales was starving for leads and we couldn’t wholeheartedly just hang on to some leads to properly nurture them.  So while sales was following up on the prospects, we nurtured them simultaneously and hoped for the best.  So keep that in mind when you’re being pushed to score your leads and not throw every prospect possible over the fence.

Hubspot goes over lead scoring, and your organization’s readiness for it.  Take a look and determine whether to take the next step.

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