Brand Management

Take a look at the brand touch point wheel below.  This gives a fantastic look at how a brand needs to be managed across all facets of a business. Then click through and read my “What Makes a Great Brand” post on LinkedIn, or just click through to my profile to find it.

Next, I would highly suggest checking out the book titled What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest.

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