It seems like this word is all the rage now. When in reality, it’s just a buzz word for all those familiar things you are probably already doing – email campaigns, social media, web, etc.
Mobile does play a huge part in it but all the things, and more, listed above can be found on mobile. So in reality, what do we need to think about when it comes to “digital” marketing?
For me, a clear strategy needs to be set in place before anything even happens. Assess the things you are doing today and look at the metrics to evaluate what’s working and what isn’t. Next, you need to identify your target audience and how they want to hear from you.
After all that evaluation has been done, you can actually think about how to improve on the things that are working, but could also do more for your business.
I found a great article on MarketingTechBlog.com about digital marketing that I think might be interesting to you all as well.
“What is digital marketing? It is the use of new media to market a brand/product/organization and so on. Though there are a lot of activities that can be done, but digital marketing these days relies on the internet.”
P.S. You can even subscribe to a 5 week email crash course, through MarketingTechBlog.com, on inbound marketing which I recommend doing.