Branding Re-Post on LinkedIn!

Check out my repost of my branding post on LinkedIn.  whoohoo!

Creating Brand Guidelines


Blizzard Prep

We’re hunkering down for a major Nor’Easter here!  here are some tips I thought I’d share:

Tip 1: …It’s easy to make heat without running the engine, and you can put together an emergency automotive heating kit for less than five dollars. You only need three items: an empty metal coffee can, metal-cup “tea light” candles, and some matches. (Well, make that four items: you’ll want a resealable sandwich bag, too.)


Tips 2: Top 10 foods to stock up on: Wheat, rice, dried milk, salt, beans, tomatoes, canned fruit & veggies, peanut butter, oil, dried pasts, sugar & honey.

top 10 foods for stocking up

Tip 3: Blizzard Survival Tips – Insulate Your pipes, be prepared (technically speaking), stock up your pantry, stock up on bottled water, prepare an emergency kit, know how to use an alternative form of heat, watch out for frostbite, layer up, keep active indoors, stay indoors!

blizzard, blizzard survival, snowstorm, emergency preparedness, emergency preparedness plan, emergency preparedness supplies, emergency preparedness list

Stay safe out there my dear readers!

The First 90 Days, Cont.

I wrote a blog post before the end of the year about the importance of the first 90 days and how to try and sustain your momentum after you pass those first critical three months.  How do you keep standing out and making changes and not take on baggage that will just weigh you down?

Luckily, I found an article on LinkedIn.  Granted, it once again mainly focuses on the first 90 days, but if you haven’t done the suggested things in your first 90 days, then they can be implemented later on, right?!

My First 90 Days: How to Crush it at Your New Job

1. Remember names: this one is a hard one for me.  But I did hear, and have to agree, that when we don’t remember someone’s name it’s because we subconsciously weren’t listening or didn’t find it important to remember that name. So listen up, even repeat it if you need to.

2. Ask Questions. But ask the right questions.

3. Learn your company’s org structure.

4. Deliver a quick win.

Leadership Lessons from Jack Welch

I can take no credit for the below tips as they came from an article by Jack and Suzy Welch that I saw on LinkedIn titled, 10 Leadership Lessons You Don’t Want to Learn the Hard Way.  I’m sure it’s too late on some of these for some of us but let’s recap and learn something together.

1. You company’s values and your values must be compatible.

2. Differentiation breads meritocracy. Sameness breeds mediocrity.

3. In a performance culture, actions have to have consequences – positive or negative.

4. Creating an environment of candor and trust is a must.

5. Attracting, developing and retaining world-class talent is your never-ending job.

6. You must distinguish between coachable development needs in your people and fatal flaws.

7. Simple, consistent, focused communications travel faster and are understood better by the organization.

8. There is nothing more developmental and illuminating than dealing with adversity.

9. Over time, you have to develop a real generosity gene – and love to see each person on your team earn raises, get promotions and grow personally.

10. Continuous learning is critical for success – make it a priority.

Story Telling and How it Fits in to Marketing

Storytelling for PR & Marketing

As we all know, content is king.  So if content is king then we need to know how to provide good/relevant/interesting/captivating/etc content to our audience.  How do we do that?  Think of your favorite book, or children’s story and perhaps learn from that.  Clearly, the writer did something right to keep you interested and reading.

A business related story or case study should do the same thing for its audience.  It should grab, and hold, their attention until they read through to the end.  That’s exactly what the article titled, How to Tell a Great Brand Story, talks about.  I think one of they key take away’s for me is “Provide what matters.”  Too often people get way too far in the grains of some process, or technology, or solution.  Stay high level.  If the reader wants to know more, hopefully you’ve enticed them enough to reach out to you.  But overwhelm them, and they might feel like they’re not smart enough for the product, or simply feel like this is way more than they might need, which may not be reality but rather their perception.

Go on, tell a good story!