Upon looking into the best method to send out press releases I stumbled upon an article that confirmed some of my thoughts on press releases. The article titled, Looking for the Best PR Wire Service? Consider This… talks about the fact that wire press releases are, in my opinion, comparable to print ads back in the day. It’s not to say they should go away for ever, or there is no place for them, but they are becoming antiquated. Contrary to popular belief, they serve no SEO purpose, based on new Google algorithms.
The one good thing about press releases is, “Wire services do perform one exclusive function. They syndicate our news across thousands of sites on the web. The question we have to ask as marketers–is that of value to us? If it is–how much?”
I would have to agree that I am a much bigger fan of short blurb write ups, or placements than I am of press releases. I am an even bigger fan of full fledged, well written and compelling, articles or case studies.
So what are your thoughts on the matter? Is the press release really dead? This article disagrees. But, how important are press releases to you? Will you change how you write them?