I’m continuing to broaden my marketing horizons and trying to learn more about different industries and ways of marketing to them. Today, we’ll take a look at IT services. Unless it’s an app, you’re more than likely marketing to a business, which makes it a B2B landscape. But, as I’ve said before, although the buying time frame might be longer than in a B2C scenario you’re still marketing to people and need to think about what makes them tick and what will make your service stand out from the crowd.
So with that, here is some interesting information I found that I thought would be interesting to you, my dear readers.
A blog about how to sell IT services in 6 steps. Value prop must be identified, followed by uniqueness of your service and how that fits in to your target market’s needs.
Here is an Information Technology Services Marketing Association you may want to rely on if you are in this industry.
Lastly, although this article, Tips for Marketing Your Service Business, doesn’t exactly talk about IT, it does talk about how to market in the service industry. “Compete based on value. What will make customers or clients select your company vs. your competitor’s?”
As always, don’t forget to check out my twitter hashtag #careeradvice101 or just follow me, Linder83.