For those that watch the “Million Dollar Listing” shows on Bravo know that the people on there make a lot of dough. Yes, they are successful at what they do. And yes, some of them have been brought up in fortunate homes but they have succeeded at what they do by being creative. A $15 million dollar home won’t sell itself. How do you get in front of people, make them realize that the investment is worth it, not only for the sake of location?
Things have changed, but not as much as you might think. Flyers and brochures are still very valuable, as shown in the image above…which is already a bit out of date. Although aerial videos, via drones, are showing up more and more, and most people won’t even go see a home if there are no photos, that listing sheet is still very important.
But, how do you bring in the masses, and other agents who might have a buyer for your home?
Here is a great article for the 25 Real Estate Marketing Ideas the Pro’s Use. I’ll highlight my favorites, which I base on the fact that these can be applied to any kind of marketing. Because at the end of the day…marketing is marketing. It’s just a matter of how you word & present things.
1. Write Listings that Sell –> content is king in all industries!
2. Drip Campaigns via email –> this allows you to weed through your prospects and potentially identify those that are ready to take the next step in the buying cycle.
3. Blog blog blog
4. Social Media –> use the platforms that make sense for your industry.
How do these apply to your industry?
P.S. Here is another great article titled, 7 Marketing Ideas for Real Estate Agents in 2014.
P.P.S. Have you heard of Buffer? How do you use it? Is it similar to hootsuite or even better?