What in the *world* is A/E/C marketing? Well, it has to do with architecture, engineering and contract based firms. Having worked in a couple engineering firms during my Northeastern Co-op days, most marketing related activities revolved around proposal writing and proofing. It seems however that some A/E/C companies are beginning to look into bridging the gap between marketing strategy and proposals.
But how does one “market” when it comes to long lead projects? Do you make sure your business has invested in programs such as REED Construction or other platforms/data bases that allow you to know in advance about projects that will be taking place? Do you send snail mail flyers to the architects involved in the projects to get your services and products in front of them & keep you top of mind? The answers could be endless, but the main point is, the proposal writing, submitting, and bidding (and hopefully winning) process should fit somewhere in to the overall marketing mix and vice versa…at least in my mind.
After all, no matter what your product or service, and no matter who your audience, you can’t just go with the mind set of “build it and they will come.”
Here are some helpful articles for those entering this new arena:
6 Ways to Revitalize Your A/E/C Marketing Program
Social Media for A/E/C Marketing –> A quick slide share presentation
3 Common A/E/C Marketing Roadblocks and How to Avoid Them
HelpEverybodyEveryday.com –> A/E/C Marketing Advice, Training and Support Group