I try to be knowledgeable enough in all marketing aspects so I that I can at least speak knowledgeably about the things I’m managing, but also so I can’t be bamboozled. I’ve recently taken up looking into what kinds of expectations should be set when it comes to, among other things, PR. I know the basics, or at least what I’ve been exposed to. I also know that there is a lot more that can be done, if money is no object.
But I did come across a very interesting read that I want to share with all of you, if you’re interested, that goes over some of the basics of a good PR program and should allow you to either be impressed with what you’re current agency might be doing for you, or force you to ask some uncomfortable questions.
In either scenario, someone should always be wondering “what else can be done?” or “what can we do better?” As to who should be asking those questions, you or the PR agency…I’ll let you decide.
Without further ado: here are the Straight Facts about Public Relations Fees, Service.
“We recommend and use what we call an intermedia mix because regardless of whether you’re using advertising, public relations or marketing/sales support, you’re communicating. And all of your communication has one ultimate objective…to sell something (the company, a product or service) to someone…
Too often public relations activities are thought of in terms of news releases and product announcements. Both of these activities are important to the company’s programs but are relatively minor in terms of the overall efforts and plans.
Public relations and publicity go far beyond the simple news release. If public relations activities are carried out efficiently and effectively for the company there can be some dramatic results.”
So there you have it. But, don’t just rely on one source for your information. Here are a couple others:
How Much Does Public Relations Cost? – by Axia Public Relations
What does a Public Relations Agency Do? – by Forbes
Lastly, an article about PR measurement: