LinkedIn for B2B

 LinkedIn for b2bI’ll admit it, I’m struggling to keep up with posting weekly updates for my two company pages.  There used to be a time when social media was eating up the majority of my day.  I could look into ROI, learn best practices, try out new things and hope to grow our web traffic and lead numbers.  These days it has become just another task on the to do list that I need to get better at managing.

We have lots of great content to share I just need to be more diligent about sharing it.  So, I was happy to see a recent article about improving your LinkedIn content strategy.  Did you know that you will soon, or might be able to already, essentially blog on your site?  Apparently this was something that was open to just the chosen few but LinkedIn is opening up the functionality to more people and companies, it seems.  Learn more about it HERE.

So what’s your trick or tip to keeping on top of social media?

 

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