Being a Helper vs. Helping & the Importance of Marketing

I recently heard on the radio that children – not kids, who are baby goats 🙂 – respond better when they are asked to be a helper rather than being asked to help with something.  Isn’t that interesting?  It all comes back to how you market what you’re trying to sell.  If chores need an enticing proposal to get done, and when don’t they?, then trying to market something someone needs and wants in real life is equally as important. 

You can’t just build it and hope that they’ll come, you have to create an interesting and enticing marketing campaign. 

Which leads me to the newest McDonald’s coffee commercials/slogan/ads.  When I first saw the billboard encouraging people to own the coffee run, I immediately thought of the dunkin’ donuts “America Runs on Dunkin” slogan and thought to myself, “oh Mickie D’s, way to be creative.”  But when I heard the radio commercial, I initially thought about the Budweiser champions of beer commercials.  Sounds to me like McDonald’s ad agency isn’t being too creative, or are hoping to trump the other two brands by combining two effective messages.

What are your thoughts? 

A) Do you agree that marketing is an essential part of any business. 

B) Do you think you always need to create somehting from scratch or can you borrow from other success campaigns…from competing brands?

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