In recent months I have taken to using our new e-mail platform, Pardot, quite frequently for eblasts.
On a side note, I went to a Salesforce1Tour event this week and upon sitting in on a Pardot lecture learned that the founders actually looked all through the dictionaries of various languages for a word that had something to do with selling, as all the english words that they liked wouldn’t allow for the easy use of a domain name as they were all taken. So upon coming across the Latvian word for “to sell,” they had a winner! Who in the world knew!?! From that moment on, I was hooked to the presentation and was hard pressed to not throw my hand up and yell, “I’m from Latvia!”
I am now in the throes of wanting to figure out how to effectively set up a drip campaign. Having never done it I naturally turned to google and found the following:
Four Highly Effective Drip Marketing Campaigns
Drip Marketing – Eloqua Best Practices (This talks about lead nurturing vs. Drip Campaigns)
3 Principals for Successful Drip Marketing Campaigns
Not having had much experience in this realm I can’t really add my own two cents but cannot wait to try out this form of e-marketing.
Have you done drip campaigns? Please share your experience with them, I’d love to learn from you!