I recently read an article about the 3 P’s of delivering a great speech. Those P’s are:
In a nutshell, the author writes, “Have a Point, be Prepared and deliver with Passion.” I think that these are great tips for…great speeches. But could it also apply to your 15 second elevator pitch when asked “why are YOU the perfect candidate?” Now to those that have not heard of the “elevator pitch” it’s essentially meant to mean that if you were stuck in an elevator with someone important and wanted them to take notice in you, what would you say during those crucial 15 seconds?
Give it a try with the 3 P’s in mind. Here is what my pitch might sound like. “Hi, my name is Linda Calabria. I have been in the marketing field for close to 10 years and in that time have worked in B2B and B2C companies doing everything from branding to product marketing.”
Was I prepared to do this right now? No. Do I feel like I got…some…of my point across sure. WHat about the passion? That definitely didn’t carry through as I was too busy staring at the stopwatch seconds tick by.
Now set your watches, and see what your 15 second pitch will sound like! On your marks, get set, GO!
As always, here are some additional recources on elevator pitches:
The Perfect Elevator Pitch to Land a Job –>”If you’re looking for a job, one of the first tasks on your to-do list should be crafting an ideal “elevator pitch. It’s the 30-second speech that summarizes who you are, what you do and why you’d be a perfect candidate.” 30 seconds is probably more feasible than 15…
Perfect Your 15 Second ‘Elevator” Pitch –>”Can you sell your company, your product, your service or your proposed project in no more than 30 seconds? If it takes you five minutes to explain what you’re about, you risk losing your audience and muddying the message.” I like where this goes later in the article talking about crafting a Twitter friendly headline about yourself or your company.