Overlooked Brand Strategies

Today I want to share an article titled, 6 Brand Strategies that Most CMO’s Fail to Execute.  The thought behind sharing it is so that all of us don’t overlook these strategies, as well as work on expanding our skills and strategies for our marketing efforts. 

*P.S. If you click on the image above, you’ll be directed to another interesting and helpful article about branding and what it means.

The Forbes article focuses on the brand in terms of how it is viewed by the consumer as well as making the brand top of mind.  What strategies are you implementing currently that are a simple copy cat of what another company in your space might be doing?  Is doing that helping or hurting YOUR brand?  The success behind some of these larger corporations lies in their creativity, and the magnitude of their marketing budget.  Even if you are a team of two or three, what can you do differently to be top of mind?  Is social media always the answer?  What about creative advertising?  Is it worth it to go outside your core group of marketing partners to see what a publication might come up with for you to test the water?

Thinking out loud aside, here are the 6 tips you’ve been waiting for.

1.  See Consumer Engagement That Others Don’t

Stop doing what everyone else is doing and be creative about how your brand engages with consumers.

2.  Establish An Identity That is Easily Relatable

A brand identity is most powerful when it evolves and its value proposition strengthens in alignment with the changing lifestyle demands of its audience.    Make things simple.  People don’t have the time to figure out what your brand is trying to solve.   Consumers want brands to be deliberate with their identity – straightforward while at the same time forward-thinking.

3.  A Lifestyle Platform that Inspires People and Communicates Hope

Brands influence lifestyle and one’s state of mind.  If your brand is not a lifestyle platform that inspires people and communicates hope, the impact and influence of your brand message will quickly begin to wane. Today’s consumer expects more from your brand – not only the message it communicates – but how it is delivered.   That is why content marketing is so important and must be flawlessly executed to be effective.

4.  Continuous Innovation with Flawless Timing and Execution

It’s no longer just about introducing new products, line extensions and/or technological advances to strengthen your UVP.    Today’s marketplace demands perfect timing and flawless execution with each new strategy you implement.  Consumers want to know that you are ready when they are.   That means your timing must be in perfect sync with your audience demands.

5.  Promote the Genuine Spirit of Giving

Brands that “share the harvest” of their success – with their audience – are the ones that sustain the best momentum.  Whether you have a few thousands, millions, or billions of dollars in sales, make it a point to show your respect and gratitude to the people and communities your brand is serving.

6.  Serve Others to Leave a Legacy

Much like leaders must lead with a legacy-driven mindset, so should their brands. As you develop your brand, what is the legacy that you are mindfully attempting to leave behind?  What is your brand known for? What is the experience and/or product association you are attempting to leave behind for your brand and what will your audience remember most about how it impacted their business or lifestyle?

Toms Philosophy

I heard a great story from the founder of Toms shoes, glasses and now coffee.  I was inspired by the saying they start their day with in the office, “Start Your Day by Improving Someone Else’s.”

I think it’s really amazing what the company is doing with the One for One trade.  First they would provide a pair of shoes to the needy for every pair purchased.  Then they expanded to glasses and after a hiatus, the founder came back with another idea of selling coffee.  For every bag bought, they would put money towards creating water filtration systems in countries that need that  kind of help.

That’s all I have for today, just a nice fuzzy feeling story.  Will you start your day by improving someone else’s?

Creating Brand Embassadors & My Pinterest Page

On Thursday I listened in on a webinar titled The Social Employee: Transform Your Employees into Brand Advocates.

Here are the things I learned and wanted to pass on to you, my loyal readers.

* An every day employee is two times more trusted than a Chief Executive. (Edelman Trust Barometer 2013)
* 77% of consumers are more likely to buy a product when they hear about it from someone they trust. (Nielsen 2013)
* The first step in creating employee advicates is getting senior leadership engaged in social media so other employees feel like they can engage with customers as well.

Other interesting notes

* 78% of marketers say that their biggest challenge with content is “creating original content” and they don’t have enough time to do it

***Unfortunatelly the rest of the webinar was one big pitch for a platform called Social Chorus…

As I always say, it’s important to constantly refine and work on your skill set.  As I got more involved in other marketing activities I lost touch with social media, outside of creating a calendar for my work postings.  Hence why I knew I had to do something, and if nothing else at least check out a free webinar.

Wht did you do today to work on your special skill set?

P.S. Check out my new pinterest board dedicated to this nice little blog! 🙂

Follow Me Cards

While on a search for an industrial photographer in the San Fran area I came across Photo Works SF who creates the uniquest thing I’ve seen recently, Follow Me cards.

What the H-E-double hockey sticks is a Follow Me Card?  I wouldn’t have known what to tell you until now, it’s a card with a photo on the front and an @_____ on the back.  Essentially, it’s an artsy business card.  How frickin’ cool!?!

Follow Me Card - PhotoWorksSF

So, if you were to create your own Follow Me card, what would the front and back look like?  Where would you point people to? 

I think a Follow Me card would leave a very lasting impression, especially if you were trying to network for a job and had your LinkedIn url on the back.

The front wouldn’t even need to be an image, it could be your quick 15 second elevator pitch with your photo.  How unique!  The possibilities are truly endless!

Oscar dresses

Because FASHION is in the name of this blog, I had to do it.  Here are some of my favorite dresses from last night.

        

Did you enjoy the show? What were your favorite looks of the big night?