Today I want to share an article titled, 6 Brand Strategies that Most CMO’s Fail to Execute. The thought behind sharing it is so that all of us don’t overlook these strategies, as well as work on expanding our skills and strategies for our marketing efforts.
*P.S. If you click on the image above, you’ll be directed to another interesting and helpful article about branding and what it means.
The Forbes article focuses on the brand in terms of how it is viewed by the consumer as well as making the brand top of mind. What strategies are you implementing currently that are a simple copy cat of what another company in your space might be doing? Is doing that helping or hurting YOUR brand? The success behind some of these larger corporations lies in their creativity, and the magnitude of their marketing budget. Even if you are a team of two or three, what can you do differently to be top of mind? Is social media always the answer? What about creative advertising? Is it worth it to go outside your core group of marketing partners to see what a publication might come up with for you to test the water?
Thinking out loud aside, here are the 6 tips you’ve been waiting for.
1. See Consumer Engagement That Others Don’t
Stop doing what everyone else is doing and be creative about how your brand engages with consumers.
2. Establish An Identity That is Easily Relatable
A brand identity is most powerful when it evolves and its value proposition strengthens in alignment with the changing lifestyle demands of its audience. Make things simple. People don’t have the time to figure out what your brand is trying to solve. Consumers want brands to be deliberate with their identity – straightforward while at the same time forward-thinking.
3. A Lifestyle Platform that Inspires People and Communicates Hope
Brands influence lifestyle and one’s state of mind. If your brand is not a lifestyle platform that inspires people and communicates hope, the impact and influence of your brand message will quickly begin to wane. Today’s consumer expects more from your brand – not only the message it communicates – but how it is delivered. That is why content marketing is so important and must be flawlessly executed to be effective.
4. Continuous Innovation with Flawless Timing and Execution
It’s no longer just about introducing new products, line extensions and/or technological advances to strengthen your UVP. Today’s marketplace demands perfect timing and flawless execution with each new strategy you implement. Consumers want to know that you are ready when they are. That means your timing must be in perfect sync with your audience demands.
5. Promote the Genuine Spirit of Giving
Brands that “share the harvest” of their success – with their audience – are the ones that sustain the best momentum. Whether you have a few thousands, millions, or billions of dollars in sales, make it a point to show your respect and gratitude to the people and communities your brand is serving.
6. Serve Others to Leave a Legacy
Much like leaders must lead with a legacy-driven mindset, so should their brands. As you develop your brand, what is the legacy that you are mindfully attempting to leave behind? What is your brand known for? What is the experience and/or product association you are attempting to leave behind for your brand and what will your audience remember most about how it impacted their business or lifestyle?