Monday Morning Article Selection

Here are some articles that piqued my interest this morning:

A Guide to Social Media Marketing Measurement:
“A strong social media campaign should result in an improvement in sales, leads, and phone calls over time. Ask customers or clients if they follow you in social media. If they do, it’s likely that your social media efforts have contributed towards the conversion.”

Three Insights from Social Data:
“Predicting who influences who on social media has several potential application areas where it can create huge value – specifically in marketing channel optimisation. Which people should marketers influence (and how) in order to maximise the onward spread of their message?”

12 Tips for Holiday Tweeting: Last Minute Twitter Boosts:
“You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need?”

What did you do today?  Did you educate yourself on what’s IN in your industry?

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