Monday…Afternoon Article Selection

Here are some interesting articles about the social world:

Timing Can Make or Break Your Social Media Marketing
“During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hundreds of online mentions, links, and stories the next day. The tweet may not have been particularly clever but it had one thing going for it that you just can’t force—a great sense of timing.”

Search or Social Traffic? Which is Better for Your B2B Website?
“Both SEO and social media marketing can be used to introduce your B2B brand to new, potential customers. But the intent behind your search and social traffic can be very different. When someone searches for something, such as “business intelligence software,” they are looking for a very specific thing and have some end goal in mind. It may not be to buy right then and there but they are at least in the information gathering stage. Social visitors, on the other hand, might find your website/brand by accident because someone they know/follow shared a piece of your content.”

How to Improve Your Facebook Engagement Using Controlled Experiments
“Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.  It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.   In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.”

What did you do today?  Did you educate yourself on what’s IN in your industry?


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