This week one of our webinars was led by our moderator, Bob Tripathi. He was going to lead a webinar titled SEO for Social Media Professionals. I had an idea of where this might go but was very surprised and really learned quite a bit.
For those of you that may be LinkedIn to me may have seen that I linked to an article titled, For Social Media Marketers SEO is Must More Popular than PPC. I linked to it because I agree with its title. I am much further into the SEO camp and always try to think about how things are optimized for search. The reason behind my not being behind PPC, Pay Per Click, marketing is because in my personal life I never ever click on the paid google links along the right hand side. Maybe it’s a pre conceived notion from years past when those links would always be spammy. Whatever the reason, I like SEO, Search Engine Optimization.
The basics of it for a website are that you want to make sure that your title tag and meta description are optimized for your key words. What that means is if you are a bread company in the title tag, the tag at the top of the browser window, might say something like “Artisan bread company – fresh bread M-F – also gluten free” You would then also want to make sure that your meta description, the description that shows up in searches below your title. You might write something like “Artisan bread company is your source for the freshest bread in the Providence area. Choose from a variety of 15 different types of bread.” Lastly, you want to make sure that the photos on your website are also optimized. Instead of just uploading a photo and leaving the name of it as dsc1506.jpg, why not name it “Artisan bakery-rye bread?” This way, if anyone is looking for images of rye bread on google you actually have a chance of popping up in the search!
This way, someone knows what they are clicking on and why. There is no ambiguity. Now, you want to do this on every page of your website and alter the title and meta tags as they relate to each page. There is much more information and many more steps that you can take this and I encourage you to peruse SEO Moz’s Free Beginners Guide to SEO.
Now the last thing that Bob covered was LinkedIn. For those that rea this blog, you are probably tired of me drumming into you the importance of it and making sure that you have your keywords in the top five spots (the headline, current and past job titles, summary, skills). However, I had never once thought about naming my photo. What a silly oversight! I immediately made sure to go on and give my profile picture a name, my name to be exact. This is your personal brand page, you need to do everything right in order to get found!
Now go out there and optimize your company pages!
What did you do today?
P.S. Happy Easter!