So in the last two posts I shared with you Lee Odden’s opinion on the first two issues that people face with social media. To recap, those two are, not relating your social media KPI’s to your business KPI’s and talking about the five “sins” of social media, failure to plan, only talking about yourself/your company and the other three :).
His last take on this topic is that often times marketing folks silo social media from other functions. These companies need to become more of a social business in general. What he means is that marketing, PR, and sales shouldn’t be the only ones out there creating buy in from current and potential customers. Every function of a business should be truly customer facing, even customer service and HR. All five of these functions within a company should help build a community and a true brand. The marketers of the company shouldn’t be the only ones creating interesting editorial pieces highlighting how great the product and brand is, we should all be recruiters for our company. Help your business become more social!
What did you do today?
P.S. There are so many great things that I am learning from this social media seminar. If you’re curious what these presenters are presenting on, you can follow #IETraining on Twitter on Wednesday’s and Friday’s between the hours of noon and two, eastern time.
P.P.S Read this article about the online training!