This is a post about really odd and creepy marketing techniques. A few weeks ago I received a letter at work. The envelope just had a pair of 3-D glasses and a piece of paper that encouraged you to go on a website to find out what they were about. Because the return address was similar to that of a salesman’s in our organization I decided to check it out. Basically the link sent you to a site that encouraged you to use the glasses and at the end pitched a marketing company. However, the minute you logged on, the end user must have received an e-mail and in turn e-mailed me back asking what I thought of the site. Odd…
However, not as odd as the last envelope. This one included the following items, a napkin, a key pass and a weblink. I wasn’t the only one who received this but really? This is so odd and creepy!
Why would a marketing company go to this extreme? What are they hoping to accomplish?
What did you do today?