Odd Marketing Techniques

This is a post about really odd and creepy marketing techniques.  A few weeks ago I received a letter at work.  The envelope just had a pair of 3-D glasses and a piece of paper that encouraged you to go on a website to find out what they were about.  Because the return address was similar to that of a salesman’s in our organization I decided to check it out.  Basically the link sent you to a site that encouraged you to use the glasses and at the end pitched a marketing company.  However, the minute you logged on, the end user must have received an e-mail and in turn e-mailed me back asking what I thought of the site.  Odd…

However, not as odd as the last envelope.  This one included the following items, a napkin, a key pass and a weblink.  I wasn’t the only one who received this but really? This is so odd and creepy!

Why would a marketing company go to this extreme?  What are they hoping to accomplish?

What did you do today?


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