I was driving to Providence for a meeting and saw a billboard that had the following slogan:
AT&T Covers 97% of All Americans.
Just Google that slogan and you’ll get a bunch of forum and blog posts with people wondering where this 97% comes from and what it actually means.
Without doing any research and going on my first instinctual understanding of the slogan I found myself thinking…”Ok, so 97% of Americans are COVERED by AT&T, but that does NOT mean that AT&T covers 97% of the country which is the bigger issue.”
Who cares how many people use AT&T, doesn’t it matter more how many parts of the country are covered? On my drive home I lose signal at least two or three times just because the signal doesn’t get handed over from one tower to another fast enough. So do I personally care that 97% of humans in the U.S. of A. are covered? No. All I care about is the fact that I’m seriously considering switching providers after over 8 years with AT&T. Why? Because of the poor service.
What are your thoughts on this campaign?
What did you do today?