As you may know, I recently sat in on a LinkedIn webinar. The webinar did not cover LinkedIn company pages but since the webinar, I have been spending more and more time on LinkedIn and am simply blown away by all the things one has access to, for free!
As someone who is responsible for the look and feel of a LinkedIn company page here are my top 5 must have’s for a successful page:
1. A logo and company description. Yes, these may be thought of as two separate entities but in my eyes these are the basics of a brand/company. People need a logo to associate with just as much as they need to know what a company is all about.
2. Make sure to utilize the products/services tabs. You can highlight your newest products and services without always guiding people to your general website. In the products/services tab you can add a photo, product description, YouTube video, company contact, disclaimer and product specific url link.
3. When you click on your general product/services tab you can create an overall product description. Make sure to fill in the general description section and make sure it’s different from your company description. Basically, if you have more than one opportunity to let viewers find out about your company, why would you say the same thing more than once? Wouldn’t you want an overall company description and one that is product specific? Tell everyone why your company matters and what sets your product apart from competitors.
4. Did you also know that you can make the product descriptions market specific? You can have a default description but also specify that LinkedIn show a different description dependent on where a viewer is from. I have yet to explore this, but if it’s possible to have a description in several languages that would just make my day!
5. Last but not least you have the ability to have up to three FREE banner ads. All you need is a photo or .jpg of a specific product and a url for a landing page of where you want people to land on. What marketer would say no to free advertising?
By no means are these 5 steps “it.” I am amazed on a daily basis about what I can do. If you’re looking for sample pages that execute the above points well, take a look at the New Balance and Dell company pages. I also look for any other tips or corrections to the above tips.
What did you do today?