Researching Your Industry and Next Job

As I’ve mentioned, prior to coming in for an interview you should obviously do some research on the job at hand.  However, this is not what this blog post is about.  It’s about researching the industry for key words for your resume and cover letter.

You need to make sure that when you’re applying for a job you are using the industry lingo in order to have your resume stand out to the hiring managers…and to the computer which is running 100’s of resumes through its database and picking out key words.

So…key words, those are extremely important.  This is the main reason why I encourage everyone to tweak their resumes for every position.  Even though it may be in the same realm as a previous job you applied for, the fact that it is at a different company might mean that different acronyms are being used and that they are looking for slightly less “x” and a little more “y.”  What “x” and”y” are is your job to find out.

You can’t just assume that every marketing position will want someone with experience in social media or product management or writing press releases.  One company might want you to have all that and more while another might want you to mainly know about budgeting marketing budgets and how to make the department function better with less resources.

So once more, I’ll say that you have to research the industry and the job and pull out key words that will make your resume and cover letter stand out!

I hope all of these job search related tips have helped you.

What did you do today?

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