Yes, I am on a social media kick this week! To go off of yesterdays topic of, Is Your CEO Social, I wanted to share a great article about WHY your CEO should be social. Everyone is always looking for real results, well here are some tips to getting them!
As many might know by now, “…success in social media doesn’t only come via quantitative metrics but also through quality engagement.” The main tips that I’ll share from the article I came across are the following:
Turn Marketing Opportunities Into Sales: “Even when there might not be data supporting a direct relationship between social media activity and sales, sometimes other metrics point to the connection.” Look at other metrics such as community and customer service. Are your customers saying that you are great at responding to their needs through social media and other networks? If so, then you’ve probably hit a gold mine, as from here on out, word of mouth will travel…and so will ReTweets!
Stay Connected to Future Employees: When possible candidates see that a CEO of a company is on line they can immediately assume that the company is on top of things and on top of innovation. I’ve yet to find a CEO in my Twitter searches but when I see that someone from marketing is the one behind a Twitter handle I can’t help but get a little excited.
Keep Your Customers Engaged: There’s no quicker way to communicate with customers than through a social network. Customer service reps will always, or at least for the time being, be around but I would much rather shoot a quick message to the company through the social network. If no one responds then it’s easy to see that even if I was to call customer service I mught have the same kind of lack of response. You want to keep your customers engaged and nurture them in the hopes that they will share their great experience with their friends who will in turn become your customers as well.
Read the full article that I have reference today, titled How CEOs are Using Social Media for Real Results, and tell me if you still aren’t even a little bit intrigued.
What did you do today?