What’s the cost of NOT using social media?

Good Friday morning everyone!  I hope you took yesterday to explore a little more about the types of social media networks that best fit you and looked into some groups and associations that fit you and your industry.

But what if you didn’t?  What if you just don’t feel comfortable or think you don’t have time and think that all of this LinkedIn, blogging, Tweeting and Facebooking jargon is going to go away sooner rather than later? I hate to say it but I don’t think that is going to be the case.  Now with such new apps as FourSquare, which quite honestly I don’t understand, all of these social networks are just in their beginning stages.

So what’s the cost of you NOT participating?  Well, with companies realizing that more and more people and companies ARE on Twitter, Facebook and other sites they are expanding their marketing to those venues.

New deals are being advertised on those sites.  New jobs from Career Builder are being linked up to Facebook and LinkedIn is using Twitter to update people on new jobs practically every half minute!  You get updated about industry related events on LinkedIn and missing those could mean making that one connection that will give you a leg up on all other candidates.

There are many more examples I can give but if I could advise you to sign up for a site such as LinkedIn and at least one other industry group online I am convinced that it would mean a world of difference.  But make sure to use the tips from Social Media 101 and the other entries I’ve posted this week:

Make your presence known

Ask questions

Answer questions

Create new and relevant content

Make new connections and write to them

Good luck, and happy networking!

What did you do today?


3 thoughts on “What’s the cost of NOT using social media?

  1. Pingback: Tweets that mention What’s the cost of NOT using social media? « Musings of an Unemployed MBA Graduate -- Topsy.com

  2. I think that foursquare is a tidy way to track our every movement. Really, why do we need it? The data collectors (data sellers?) are having a field day with it, I’m sure.

    • I absolutely agree, Andrea. I guess I see the point that for those who want to let their significant others, or parents know where they are all the time this is a useful tool. But I really don’t see the general point of it. Soon babies will be required to have a chip put in their arm that will have an ID which they will use to log into any social media outlet. Scary!

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