Good Friday morning everyone! I hope you took yesterday to explore a little more about the types of social media networks that best fit you and looked into some groups and associations that fit you and your industry.
But what if you didn’t? What if you just don’t feel comfortable or think you don’t have time and think that all of this LinkedIn, blogging, Tweeting and Facebooking jargon is going to go away sooner rather than later? I hate to say it but I don’t think that is going to be the case. Now with such new apps as FourSquare, which quite honestly I don’t understand, all of these social networks are just in their beginning stages.
So what’s the cost of you NOT participating? Well, with companies realizing that more and more people and companies ARE on Twitter, Facebook and other sites they are expanding their marketing to those venues.
New deals are being advertised on those sites. New jobs from Career Builder are being linked up to Facebook and LinkedIn is using Twitter to update people on new jobs practically every half minute! You get updated about industry related events on LinkedIn and missing those could mean making that one connection that will give you a leg up on all other candidates.
There are many more examples I can give but if I could advise you to sign up for a site such as LinkedIn and at least one other industry group online I am convinced that it would mean a world of difference. But make sure to use the tips from Social Media 101 and the other entries I’ve posted this week:
Make your presence known
Create new and relevant content
Make new connections and write to them
Good luck, and happy networking!
What did you do today?