Self Promotion is a Key to Success

Good morning!  I hope you all had a good and healthy breakfast to start off this somewhat gloomy day.

I got an interesting e-mail from Doostang again about how we should really take time to self promote.  So toot your own horn and differentiate yourself form the crowd!  This is pretty easy to do now that we have all these different social media outlets.  I cannot figure out a way to get a link for this so I will just have to paste the highlights in here:


Getting a Job is a Sales Job: How You are Differentiating Yourself from the Other Job Seekers?
Connie Kadansky, President & CEO

The key to success in job search is visibility, visibility, visibility. Your past performance alone does not determine whether you get that job.

Some people are natural self-promoters. They were born with the instinct to self-promote. For others — and often the most loyal, motivated and deserving — self-promotion is emotionally difficult. Job seekers can be rendered invisible by a spirit-crushing condition called the fear of self-promotion.

In our culture, the highest rewards do not go to the hardest working, most intelligent, or even the best prepared. The highest rewards go to the people who are most “willing” to self-promote. Self-promoters know that they must knock on doors, make the phone calls and do whatever is ethically necessary to attract attention. If they are unwilling to do so, opportunities will simply pass them by.

The good news is you don’t have to become a loudmouth, an extrovert or even gregarious, to be effective at self-promotion. You do have to develop confidence and learn to take the lead when it’s appropriate. People who promote themselves do not hold back. They do what they need to do to create visibility.

Following are three characteristics of effective self promoters:
1. They position themselves and make sure that they get noticed.

They fully utilize their existing contacts and networks and are always developing new ones. Have you reached out to your entire existing network? Are you staying in touch and keeping your finger on the pulse in your industry?

2. Effective self-promoters make sure that they get remembered.

What is unique about your style? How do people remember you once you have communicated with them? Do they remember your unique background? Your accent? Your sense of humor? Your attitude? Your follow up?

3. Effective self-promoters are consistent.

They know that a lost opportunity will go to someone else. They repeatedly “show up” even if they are not in the mood. Jim Collins author of Good to Great says that the “signature of mediocrity is chronic inconsistency.” Effective self-promoters know their numbers. You cannot manage what you do not measure. What activities can you do today that will get you closer to your next interview?


On that note!  What did YOU do today to self promote?


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