We ascended the winding staircase of the Apple store on Boylston Street and realized that being even a couple of minutes late meant we would be sitting off to the side and unfortunately would not be able to see the Powerpoint. I would have to say that was the one thing I wish would have been taken into account by the staff.
Tyson Goodridge of Dialogue led the seminar/discussion. The presentation itself was very interesting and for those of you who were not able to attend I took some notes on the most important aspects of social media.
* Social media is really the following three things:
* The uses of the various social media outlets:
Facebook is for you and your friends
Twitter is for you and your brand
Linkedin is for you and your company
* Content is the currency of social media, the better the content the more return.
* In order to be successful you cannot view social media as a one way discussion, it must be a dialogue. Therefore remember, just like on a date use the 80/20 rule. Spend 80% of the time talking about something other than yourself, especially when using Twitter!
* It’s not favorable to create two distinct identities, your personal identity and your professional identity. Most users see through that. Try to mold the two together, people would much rather see the human side of you shine through.
* A business that wants to use facebook should make sure to create a custom url.
For example: http://www.facebook.com/mycompany
* A company could pay to get their facebook landing page to look exactly like their website
* With social media you cannot measure ROI, you have to measure your Return on Relationships
I hope these have helped and I’ll make sure to keep you posted on other events and opportunities.
What did you do today?