Pinterest for B2B

Now, I know…I have discussed the Pinterest topic at length.  But, Hubspot just came out with an amazing blog article about Pinterest for business 2 business that naturally I just HAD to share with you.  As a graduate of Hubspot’s Inbound Marketing University, I am a huge pusher of Hubspot articles and white papers.  I couldn’t have written a better piece on why Pinterest is a social media site to be reckoned with, ESPECIALLY for B2B.  How, you might ask?  Use these five easy steps!

1. Identify your most visual content: consisting of white paper photos, brochure photos, installations, manufacturing, user photots…the list goes on…
2. Send Traffic with Specific Links in Each Pin
3. Optimize Pinterest for Lead Generation
4. Build Your Pinterest Follower Base to Grow Company Reach: like and comment on other people’s pins, promote your Pinterest account, create the best boards for a specific industry/market
5. Measure Your Traffic and Leads

Personally, I began using Pinterest to get a better idea of what my wedding might look like, pin images of clothes I’ll never own, create diy projects for myself that I’ll never complete, and decorate (perfectly) the home that I have yet to own.  But why not dream big?!?

As I noticed a lack of a purely visual platform for our sales force to use during their calls and sales meetings I decided to turn to Pinterest.  I figured if it generated some buzz from the Pinterest community, then great.  But first and foremost, I wanted to help our guys out, and help our customers understand exactly what the company I work for is all about, in a purely visual way.

I already have a few tricks up my sleeve how to increase the viewership and interaction with our Pinterest page but I cannot wait to implement Hubspot’s 5 key points to Pinterest success for B2B businesses!

What did you do today?

Pinterest for Business

I’ve said it before and I will say it again, I love Pinterest.  I have pinned things like fashion, home ideas, diy ideas, party ideas and wedding ideas to my little heart’s content.  I even began to feel pinned out after a while but it sucks you right back in.  That is why I was happy to begin using Pinterest for work.  It allows for such a wonderfully visual way for others to understand what your brand, products and techniques are.

We, as humans, like to understand things visually.  No matter how analytical and engineerical (a new word) your thinking might be, you still need to see, touch and feel something to get the real grasp for what that something is and how it works.  With pinterest you get to see that something in a much more robust way than working your way through a company website. 

All companies thrive to have a visually appealing site, but at the end of the day you can’t just have hundreds of photographs and very minimal content, unless you are a photographer or something of the like.  Well, no worries, Pinterest allows you to have your cake and eat it too.  How fun is it to say, Pinterest for Business?  I think it’s great and it’s a true statement.  Why am I so sure?  Well, my thinking got validated just a few days ago when I stumbled upon, another great site, an article that gave 7 creative ways that Pinterest can be used for business.  I won’t paraphrase and take away from the article. Hence why I invite you to read it and explore the new social media platform that is hopefully here to stay!

What did you do today?

P.S. Here are just a few of my favorite pins from my various boards:

 russian fashion       more breakfast: avocado, tomato, sprouts & pepper jack with chive spread  mmmmmmm   Like the cute touches   Prada Spring 2012 Ready-to-Wear. looove!   Love Olivia Palermo's lace dress!