It’s a new year and time to think about how you will outdo what you did in 2011 for your business. I’m focusing on social media for this post and you let me know if it helps with your efforts for 2012. At one time I wrote a blog post about managing LinkedIn in 5-15 minutes a week. However, the article I found talks about building your social media strategy and breaks down the monitoring and prep work down to tasks you need to do, twice a day, once a week and things you need to think about and monitor on specific days, such as getting involved in industry specific conversations.
But, before I send you on your way to read the article I wanted to tell you what I do to monitor our social media at work.
Once a month I think about the postings for the following month by looking at the rpevious month’s numbers and outcomes.
Twice to three times a month I update all analytics, which allows me to find out if our postings are effective and it also allows me to change things up throughout the month.
On a weekly basis I look at some of the social media platforms that don’t need as much monitoring, such as the LinkedIn corporate page and put up an update that reflects the important highlight of the week.
Finally, daily, I monitor every post that gets posted and see if there are photos that someone may have posted of our products and see how I can incorporate them into a posting that day or week in order to bring some visual aspects to the postings and get people interested and hence encourage them to interact. Photos and videos always get people excited!
So, now it’s time to learn from Brad Friedman and see what he writes in his article titled, Build Your Social Media Schedule for 2012.
What did you do today?