LinkedIn Basics

I have talked at length about the power of LinkedIn but a post this past Friday made me think I should revisit the topic.  My friend asking for LinkedIn help also made me want to write about it.

Here are the 10 must haves according to me:

1. A professional looking photo, this does not mean you need to go to a photographer.  Look through your pictures and pic something appropriate, or take a photo of yourself against a wall.
2. Headline, create a good headline that is keyword rich!
3. Job titles, make sure you have filled in your previous job titles.
4. Explain what you did in each position.  The easiest way to do this is to upload your resume.  These days, recruiters and hiring managers go to Linkedin to get your summaries.
5. Create a summary that will…sum up…what you’ve done up to a certain point.  It doesn’t have to be as short as an elevator pitch but it also shouldn’t be a page long.  A good two paragraph blurb will do.
6. Explore your keywords/specialties and make sure they actually highlight what you want them to.  Often times your specialty keywords just get pulled from your resume and will include various things you don’t really care too much about. Keywords are one of the main ways to find people in a certain field or industry.  Check out my post titled Why Keywords Rule LinkedIn.
7. Give recommendations, because that’s the easiest way to…
8. Get recommendations!  Previous interviewers have gone on my LinkedIn page and printed off the recommendations I have received to get ahead in the interview process.
9. Join groups.  This is the quickest way to make new connections and find out about new events.
10. Update your status once a week and post questions to your network!

What did you do today?

P.S. Read this great article from Yahoo Finance, Three Things All LinkedIn Users Should Do.

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One thought on “LinkedIn Basics

  1. Excellent list Linda. I’ve been using LinkedIn for several years and I think it’s one of the most important networking tools for professionals. I would add to the list “Make quality contacts”. Although it is somewhat of a numbers game to get connections, I would focus on making connections with people you know and that know you. Keep in touch with them to ensure that they will remember you if you ever need them.
    Lew Sauder, author, Consulting 101: 101 Tips For Success in Consulting

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